Burger King X Les Papillons - "Grey things"

Buzzman

Buzzman Paris, Francia

Premios

1253

This ad is part of the ACT Responsible Collection

Marca: Burger King X Les Papillons
País: Francia

Anunciante: Burger King X Les Papillons

Título	Grey things
Agencia	Buzzman
Campaña	Burger King x Les Papillons
Anunciante	Burger King X Les Papillons
Marca	Burger King X Les Papillons
Fecha de primera difusión/publicación	2023 / 11
Sector Empresarial	Restaurantes y comida rápida
Sinopsis	After #Anti2010 and the Notifications activation, BURGER KING® is continuing to take a stand for the 3rd year in a row. To mark the national day against school bullying, BURGER KING® has partnered with the charity Les Papillons to launch a brand new awareness campaign designed by Buzzman. In France, 1 in 10 children are a victim of bullying. That’s a huge number; one that everyone should be aware of to grasp just how bad the situation is. To make sure the largest audience gets the message, BURGER KING® has decided to use its brand, its restaurants and its social networks to launch an awareness-raising campaign. And it all began on 8 November, the day before anti-bullying day, when a letter in the BURGER KING® logo strangely turned gray on all its social networks. Yesterday, a letter was appear in gray on some of its restaurant windows. Inside the restaurants, for every 10 tables, every 10 self-checkout machines, every 10 crowns, every ten bags, 1 turned gray. All of this has probably jumped out at you. We did it to show you that you may be missing something. 1 gray object in 10 is noticeable. 1 child in 10 who is a victim of bullying, much less so. In addition to this awareness-raising campaign, BURGER KING® is once again making a commitment to the charity Les Papillons, which fights against the bullying of children all year round, by donating all profits from the King Junior menus sold on 9 November 2023 (national day against bullying at school). An awareness campaign visible in BURGER KING® restaurants and on its social networks from 8 to 9 November.
Medio	Web Film
Duración	60 seconds
Más información	https://www.associationlespapillons.org/
Director ejecutivo de creación	Georges Mohammed-Chérif
President	Georges Mohammed-Chérif
Vice President (VP)	Thomas Granger
Managing Director	Julien Levilain
Director creativo	Patrice Lucet
Director creativo	David Dérouët
Director artístico	Thibault Picot
Director artístico	Yvonnick le Bruchec
Responsable de conceptos / redactor	Thibault Picot
Responsable de conceptos / redactor	Yvonnick le Bruchec
Associate Director	Loïc Coelho
Director de cuentas	Fany Maupou
Responsable de cuentas de agencia	Agathe Coquillon
Head of Social Media	Media Pierre Guengant
Social media consultant	Félix Brunot
Social media consultant	Elisabeth Royo
Communications Director	Renaudineau Paul
Responsable de la producción	Vanessa Barbel
Production Team	Saveria Besset
Realizador	Raphael Vandenbussche
Executive Production Director	Constance Pentier
Productora	PAUME