Carrefour - "The Ingredient of Christmas (English Sub)"

Publicis Conseil

Publicis Conseil Paris, Francia

4419

This ad is part of the ACT Responsible Collection

Marca: Carrefour
País: Francia

Anunciante: Carrefour

Título	The Ingredient of Christmas (English Sub)
Título (Lengua original)	L'ingrédient de Noël
Agencia	Publicis Conseil
Campaña	L'ingrédient de Noël
Anunciante	Carrefour
Marca	Carrefour
Fecha de primera difusión/publicación	2021 / 12
Sector Empresarial	Grandes almacenes, supermercados
Sinopsis	With the Christmas holidays approaching, Carrefour has decided to put solidarity at the heart of its new campaign. The campaign highlights the testimonies of all who are mobilized every day, from our customers to our employees, for the most vulnerable. Therefore this year, 500 000 meals will be donated to associations, proving that "the best ingredient of Christmas is solidarity". This campaign showcases the spirit of solidarity and commitment that drives the Carrefour team alongside 1,600 associations in the collection and donation of unsold food in stores, the « Boucles du Cœur » operation in stores in favor of local associations fighting against food insecurity, support for the national collections of the Food Banks and the Restos du Coeur. In addition to the 500,000 meals offered at the end of the year, Carrefour is multiplying its acts of generosity during this end of year period: ● Hosting Food Bank drives in stores. Carrefour is launching a radio and social media campaign that invites consumers to visit its stores but also its competitors to donate to the drive. #ChristmasSpirit ● 1 meal offered by Carrefour to the “Restos du Cœur” for each purchase of a Christmas chestnut log by Jean Imbert. Activation is relayed in-store and on social media. ● Carrefour offers up to 50,000 additional meals in a special activation on Youtube. The influencer TEEQZY will call on viewers to watch the Christmas film until the end, and react in real-time to the different scenes of the film.
Medio	Interactivo
Duración	80 seconds
Chief Strategy Officer	Valérie Henaff
Productor de la agencia	Anne Boucher
Executive Director	Marie Wallet
Music Creative Director	Christophe Caurret
Miembro del equipo creativo	Lucas Bouneou
Director de publicidad	Nathalie Jacquier
Responsable de la creación	Marco Venturelli
President	Marco Venturelli
Director de cuentas	Aurelie Fossoux
Planificador estratégico	Christophe Defaye
Responsable de la producción	Christophe Ancelet
Miembro del equipo creativo	Eric Esculier
Postproducción	Julien Daniel
Ejecutivo de cuentas	Elsa Azar
Director de publicidad	Jennifer Peyre
	Frédéric Prados
Realizador	Grimblat Dimitri
President	Agathe Bousquet
Social Media Strategy	Gautier Rennes
Planificador estratégico	Lydia Tamarat
Director de publicidad	Caroline Dassié
Director de publicidad	Charlotte Sophie Boue
Director ejecutivo de creación	Jean-François Goize
Miembro del equipo creativo	Maud Robaglia
Postproducción	Clémence Gasnier
Compositor de música	Joe Spampinato
Postproducción	Prodigious Paris
Producción de sonido	Prodigious Paris
Productora	Gang Life
Postproducción	BANDAPART