Título | Team Belgium - Choose your OlymPIC |
Agencia | FamousGrey |
Campaña | Team Belgium - Choose your OlymPIC |
Anunciante | Belgian Olympic Team |
Marca | BOIC |
Posted | Noviembre 2016 |
Sector Empresarial | Comunicación institucional |
Sinopsis | The Belgian Olympic Committee launched an artistic TV commercial showing the long and difficult road to the Olympics in Rio for athletes. The athletes received many encouraging messages, but they needed financial as well as moral support. The idea was to sell the TV commercial – literally. In fact 416 individual frames were made available for purchase online as unique pieces of art. Visitors could pause the commercial on the frame they desired and order their personal high quality print, signed by the street artist. |
Medio | Sitios de Internet |
Director creativo | Katrien Bottez |
Director creativo | Laurent Dochy |
Responsable de conceptos / redactor | Benoît Menetret |
Director artístico | Sophie Norman |
RTV | Charlotte Matthias |
Productor ejecutivo | Vanessa Jacob |
Realizador | Tom Van Gestel |
Director de fotografía | Rob Mitchell |