Título | Cleaned Out |
Agencia | adam&eveDDB |
Campaña | Cleaned Out |
Anunciante | Hertz |
Marca | Hertz |
Fecha de primera difusión/publicación | 2015 / 4 |
Sector Empresarial | Accesorios y servicios de automoción |
Lema | You can take everything with Hertz Van Rental |
Sinopsis | The ad opens on a tearful mother and father saying goodbye to their son as he gets in a Hertz van, presumably headed for college. When they go back inside, however, they gradually realize that their son has taken the kettle, the microwave, the television and pretty much everything else he could grab. It’s a funny way to deliver the “You can take everything with Hertz Van Rental” message that functions as the tagline. The pacing for the spot, directed by Guy Shelmerdine, is key, with the first sign that everything isn’t right coming when the mother goes to hang her coat up and it falls to the floor (as the son has taken the coathanger) and gradually building from there until the father wonders what exactly the son wants his grow bags for. It’s not easy to make an ad for a van rental entertaining or memorable, but Adam & Eve DDB manage to pull it off here. |
Medio | Televisión |
Duración | |
Sonido | String and Tins |
Responsable de la creación | Ben Priest |
Director de cuentas | Emma Abrahams |
Planificador de cuentas | David Mortimer |
Director ejecutivo de creación | Richard Brim |
Director ejecutivo de creación | Ben Tollett |
Director creativo | Matt Woolner |
Director creativo | Steve Wioland |
Miembro del equipo creativo | Frances Leach |
Miembro del equipo creativo | Christopher Bowsher |
Productor de la agencia | Richard Adkins |
Realizador | Guy Shelmerdine |
Director de fotografía | Rob Hardy |
Montador | Andy McGraw |
Montaje | Stitch |
Postproducción | MPC |
Director de producción | Fiona Martin |
Productor | Molly Pope |
Sound Designer | Andy Stewart |