Women in Games - "Gender Swap (122s)"

BETC Paris

BETC Paris Pantin, Francia

1242

Título	Gender Swap (122s)
Agencia	BETC Paris
Campaña	Gender Swap
Anunciante	Women in Games
Marca	Women in Games
Posted	Noviembre 2022
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	50% of the 3 billion gamers worldwide are women. Yet, they only represent 22% of employees in gaming studios. The consequence? A representation of female characters that is too often hypersexualized and cliché compared to male characters.At Women in Games, we want to change things by increasing the number of women in the industry. To show the extent of the problem, we hacked the game files of dozens of mainstream video games, to swap the animations of male and female characters.Introducing GenderSwap: male video games heroes like you’ve never seen them before, animated like their female counterparts.
Medio	Interactivo
Director de publicidad	Morgane Falaize
Director de publicidad	Lamise Guenni
Director de publicidad	Victoria Cribier
Account Management	Catherine EMPRIN
Director ejecutivo de creación	Stéphane Xiberras
Director creativo	Arnaud Assouline
Director creativo	Benjamin Le-Breton
Director artístico	Marie Glotin
Director artístico adjunto	Corinne Chamoun
Responsable de conceptos / redactor	Matthieu Bouilhot
Creative technologist	Lionel Sarrazy
Consejero creativo	Sébastien Delahaye
Productor	Fanny Perrier