Desperados - "The Desperados Experience"

Serviceplan Group France

Serviceplan Group France Paris, Francia

15374

Título	The Desperados Experience
Agencia	Serviceplan Group France
Campaña	The Desperados Experience
Anunciante	Brasseries Fischer
Marca	Desperados
Posted	Noviembre 2011
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Sinopsis	With a video that redefined the interactive experience, beer brand Desperados scored one the biggest viral hits of 2011.One reason the YouTube video quickly amassed over two million views was its smart incorporation of the player’s functionalities. The volume slider, video scrubber and expand button all play an active part in the progression of this online party with the user as a very special guest. Another feature that proved to be very popular was the inclusion of Facebook connect to personalize the experience. The highlight of this integration was a tattoo based on your avatar picture, mapped to perfection on the body of a sexy member of the opposite sex.
Medio	Interactivo
Productora	Media.Monks
Realizador	Thierry Poiraud
Realizador	Rogier Schalken
Realizador	Alban Penicaut
Director creativo	Jouke Vuurmans
Director creativo	Jeroen van der Meer
Director creativo	Hervé Poupon
Director creativo	Guillaume Gamain
Responsable de conceptos / redactor	Gregory Tortes
Responsable de conceptos / redactor	Nicolas Dubois
Director artístico	François Le Saint
Director artístico	Jean-Eudes Lefebure
Fotógrafo	Romain Laurent