Hemlibra - "Flair Balance"

21GRAMS New York, Estados Unidos

Premios

2194

This ad is part of the ACT Responsible Collection

Marca: Hemlibra
País: Estados Unidos

Anunciante: Genentech, Inc.

Título	Flair Balance
Agencia	21GRAMS
Campaña	Flair Balance
Anunciante	Genentech, Inc.
Marca	Hemlibra
Posted	Octubre 2022
Sector Empresarial	Salud y productos farmacéuticos
Sinopsis	Hemlibra, a treatment for hemophilia A, needed to reach young men — an audience famous for tuning ads out. Itdecided to launch via the first ever pharma-branded live Twitch event. That meant it needed to find a way to incorporate a full read of lengthy safety information without losing its gamer audience.
Medio	Case Study
Duración	109 seconds
Sound / Music	Sound Lounge
Productora	PICROW
Postproducción	PS260
Chief Creative Officer/Co-Founder	Frank Mazzola
Responsable de la creación	Tom Richards
Director ejecutivo de creación	Lauren Pollina
Director creativo	Patty Huang
Director creativo	Ashley Holbrook
Group Copy Supervisor	Evan T. Atherton
Supervisor de arte	Hannah Sicherman
Senior Copywriter	Nicholas DeRosa
Responsable de la producción	Jill Landaker-Grunes
Productor ejecutivo	Vera Everson
Productor	Guy Helson
Group President/Founder	Robert Blink
President/Co-Founder	Wendy Levine
Group Managing Director	John Clarkson
Group Account Director	Mandy Rexroat
Director de cuentas	Kristi Tezha
Director de proyectos	Christopher O'Brien
Director de proyectos	Daniela Nota
Strategy Director	Seema Keswani
Community Engagement	Melanie Shapiro
Medical Strategy	Abby Masiuk
Business Affairs	Steve Riano
Director de fotografía	Tom Banks
Realizador	Sergio Cilli
Productor ejecutivo	Anthony Ficalora
Productor delegado	Alex Agular
Montador	JJ Lask
Montador	Tyler Hurst
Assistant Editor	Laura Murphy
Executive Post Producer	Megan Dahlman
Colorista	Adolfo Martinelli
Sound Designer	Tom Jucarone
Executive Sound Producer	Camilay Dayson Aravena