Título | Hotel |
Agencia | Y&R London |
Campaña | Idle Thumbs - Virgin Mobile |
Anunciante | Virgin Mobile |
Marca | Virgin Mobile |
Fecha de primera difusión/publicación | 2003 / 12 |
Sector Empresarial | Servicios de telefonía móvil, WAP |
Lema | The Devil Makes Work For Idle Thumbs |
Resultado | This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin. |
Medio | Televisión |
Duración | |
Mercado | Reino Unido |
Director artístico | Richard Denney |
Responsable de conceptos / redactor | David Henderson |
Realizador | Paul Hunter |
Director de cuentas | Georgina Wood |
Director de publicidad | James Kydd |
Actor /Celebridad | Busta Rhymes |
Planificador de cuentas | Tom Morton |
Planificador de cuentas | Sherree Halliwell |
Deputy Planning Director | Tom Morton |