| Título | Happy Inside |
| Agencia | Mother London |
| Campaña | The Wonderful Everyday |
| Anunciante | IKEA |
| Marca | Ikea |
| Posted | Agosto 2011 |
| Sector Empresarial | Grandes almacenes, supermercados |
| Filosofía | Cats are the undisputed creatures of comfort. So, to launch its new ‘Happy Inside’ brand positioning, IKEA UK released 100 cats into their Wembley store to see if the furniture could make them happy. We filmed the experiment and used the footage to produce a website that allowed users to guess which piece of furniture the cat would settle down on. If they guessed it right they won it. The website integrated with Facebook and with such success that at one point, Facebook blocked it for generating too many posts. |
| Medio | Interactivo |
| Director creativo | Mark Waites |
| Director creativo | Robert Saville |
| Director creativo | Stephen Butler |
| Director creativo | Feh Tarty |
| Director artístico | Joris Philippart |
| Responsable de conceptos / redactor | Joris Philippart |
| Director artístico | Cat Howarth |
| Responsable de conceptos / redactor | Cat Howarth |
| Director artístico | Tim McNaughton |
| Responsable de conceptos / redactor | Tim McNaughton |
| Director artístico | Freddy Mandy |
| Responsable de conceptos / redactor | Freddy Mandy |
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