Nissan - "How We Heisman"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, Estados Unidos

7134

Marca: Nissan
País: Estados Unidos

Anunciante: Nissan Motor Corp.

Título	How We Heisman
Agencia	TBWA\Chiat\Day New York
Campaña	Heisman House
Anunciante	Nissan Motor Corp.
Marca	Nissan
Fecha de primera difusión/publicación	2021 / 9
Sector Empresarial	Automotor
Sinopsis	Nissan’s beloved “Heisman House” is back for its 11th season with a campaign inspired by fans from Texas, Wisconsin and Michigan. College football’s latest Heisman Trophy winner, Devonta Smith, joins past Heisman Trophy winners Tim Tebow, Eddie George, Kyler Murray, Desmond Howard, Barry Sanders, Baker Mayfield, Bo Jackson, Archie Griffin and Derek Henry for new – and always comical – hijinks inside the legendary Heisman House. “Heisman House is back with some of the most beloved players in what we feel is our best lineup of fan-engaging spots yet,” said Allyson Witherspoon, vice president and U.S. chief marketing officer, Nissan. “We’re connecting with sports fans whose appreciation for the Heisman House serves as the inspiration for the latest ads.” With its agency partner, TBWA\Chiat\Day New York, Nissan scoured a decade’s worth of Twitter posts referencing “Heisman House” and selected the most creative and humorous among them to serve as a basis for its latest campaign. Additionally, the Heisman House Tour will make stops at Hampton University and Tennessee State University, as part of Nissan’s expanded college portfolio that includes six Historically Black Colleges and Universities (HBCUs).
Medio	Televisión
Duración	45 seconds
Productora	Biscuit Filmworks NY
Vice President	Allyson Witherspoon
Chief Marketing Officer (CMO)	Allyson Witherspoon
Director Marketing Strategy	Erich Marx
Brand Lead	Ty Webb
Senior Planner	Jeff Simmons
Senior Planner	Arielle Lattes
Responsable de la creación	Chris Beresford-Hill
Director ejecutivo de creación	Dave Banta
Director ejecutivo de creación	Alex-Taylor Associate
Director creativo	Phil Fattore
Senior Art Director	Alyssa Fishman
Associate Art Director Creative	Lauren Byers
Associate Copywriter	Wesley Rhodes
Productor ejecutivo	Jessica Gardner
Productor de la productora	Regan Wallace
Social Producer	Amanda Kresge
Business Lead	Val Tyll
Business Director	Tony Burman
Senior Business Manager	Michelle Darnell
Business Manager	Raquel Devariel
Senior Strategic Planner	Melissa Panasci
Social Business Lead	Katherine Udeze
Social Business Director	Kim Harris
Social Executive Strategy Director	Tom Hyde
Senior Social Strategist	Camille Lieurance
Senior Social Strategist	Victoria Tabio
Social Strategist	Claire Miller
Senior Integrated Business Affairs Manager	Felicia Simmons
Business Affairs Manager	Rachel OMalley
Production Integration Director	Andy Galvin
Associate Director	Chris Ellis
Associate Director	Lauren Natale
Media Planner	Emily Stalcup
Managing Director	Scott Kavanagh
Chief Strategy Officer	James Sowden
Chief Executive Officer (CEO)	Nancy Reyes
Realizador	Aaron Stoller
Realizador	Cam Harris
Productor ejecutivo	Holly Vega
Productor delegado	Cindy Becker
Edit	Mackcut Editorial
Montador	Nick Divers
Montador	Brendan Hogan
Jr Editor	Megan Heard
Asst Editor	Arden Phillips
Productor de la productora	Gina Pagano
Postproducción	MPC T
VFX	MPC T
Productor ejecutivo	Camila de Biaggi
Productor de la productora	Elissa Norman
Sound House	Heard City
Senior Sound Engineer	Keith Reynaud
Productor ejecutivo	Jackie James
Head of Production	John Doris
Head of Production Operations	Victoria Kreger
Head of Strategy	Elliot Bastien
Head of Production	Sean Moody
Music	Playing with the Boys - Kenny Loggins