| Título | Scales |
| Agencia | Leo Burnett |
| Campaña | Scales |
| Anunciante | John West |
| Marca | John West |
| Posted | May 2005 |
| Producto | John West Light Lunches |
| Sector Empresarial | Comida |
| Lema | Enjoy the fish. Forget about the scales |
| Medio | Prensa y publicaciones |
| Mercado | Reino Unido |
| Director creativo | Jim Thornton |
| Director artístico | Steve Wakelam |
| Responsable de conceptos / redactor | Steve Wakelam |
| Fotógrafo | David Gill |
| Director de cuentas | Anuraag Trikha |
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