Studio Number One - "Trolls"

3692

Marca: Studio Number One
País: Estados Unidos

Anunciante: Studio Number One

Título	Trolls
Campaña	Trolls
Anunciante	Studio Number One
Marca	Studio Number One
Fecha de primera difusión/publicación	2018 / 10
Sector Empresarial	Partidos/Candidatos Políticos
Lema	Beat-The-Trolls Go-To-The-Polls
Problema	Studio Number One founded by Artist Shepard Fairey and a full Los Angelesproduction team created a thirty-second viral video “Trolls” aimed atDemocratic leaning Millennials who may not vote in the 2018 midterms. AgencyExecutive Producer Virginia Bertholet of Bertholet Integrated Content,Richmond, VA, says this spot is one of a total campaign of 23 spots intendedto grab viewer attention by looking different from typical live actionpolitical videos. “On the whole (political ads) are nicely shot and can bepowerful – but they mostly look the same, using talking heads. I waslooking for a way to visually cut through the clutter and attract neweyes,” she added. “Trolls, written by Creative Director and Copywriter Todd Carey does thisten times over”, Bertholet continues. “Animation can visually get apoint across instantly and help explain more complex ideas in a simplemanner. It’s perfect for political advertising and yet I’d never seen it used before,” she adds. “Trolls goes further and makes me laugh outloud”, she says. The spot was voiced by SNL Alum Laraine Newman and comedytalent Brendon Small.
Medio	Web Film
Duración	30 seconds
Productor ejecutivo	Virginia Bertholet
Strategist	Ann Glenn
Digital Strategist	Tori Stowers
Digital Strategist	Jackie Niblock
Productor	Debbie Maniscalco
Trade press	Virginia Scripps
Web site & press	Elizabeth Cogar
Assistant	Emma Whitaker
Animación	Studio Number One
Creative Director, Copywriter	Todd Carey
Productor	Debbie Maniscalco
Director de cuentas	Annie Pham
Director artístico	Ian Stoufer
Design Director	Katie McCabe
Diseñador gráfico	Francisco Reyes Jr.
Animación	Blacklist Persuade. Change. Influence.
Productor ejecutivo	Andrew Linsk
Animación	Matt Smithson
Animación	David Stanfield
Animación	Igor and Valentine
Voice	Laraine Newman
Voice	Brendon Small
Audio	Lime Studios
Música	Rusty Logsdon
Mixer	Mark Meyuhas
Productor ejecutivo	Susie Boyajan