Fruit of the Loom - "The Professionals Collection"

CP+B

CP+B Boulder, Estados Unidos

Premios

6342

Marca: Fruit of the Loom
País: Estados Unidos

Anunciante: Fruit of the Loom Inc.

Título	The Professionals Collection
Agencia	CP+B
Campaña	The Professionals Collection
Anunciante	Fruit of the Loom Inc.
Marca	Fruit of the Loom
Fecha de primera difusión/publicación	2015 / 11
Sector Empresarial	Ropa
Sinopsis	Back in April, Fruit of the Loom and Crispin Porter + Bogusky made fake transparent plastic pants. Now, the brand and agency have upped their fake-clothes game to create a very special line of high-end attire. Upon closer inspection, though, you'll see that it's not so high-end. These are actually fleece sweat suits printed to look like fancy duds. The so-called Professionals Collection includes three looks—the Country Clubber, the Trail Blazer and the Business Time. The bad news, though: You can't buy them. (At least not yet.) The brand only made 50 of each outfit—to gauge if consumers are interested. Fruit of the Loom will post the images on social media, asking people where they would wear the them. Ads will also run on Instagram, Facebook, Twitter and Vine.
Medio	Prensa y publicaciones
Director artístico	Nic Buckingham
Responsable de conceptos / redactor	Brett Dixon
Responsable de la creación	Ralph Watson
Director creativo	KT Thayer
Productora	Hookfish
Productora	Plus Productions
Productora	Concrete and Clay
Productor	Rachel Noonan
Productor	Eva Hunter
Productor	Kersten Vasey
Cinematografia	Benjamin Winter
Social Content Strategist	Kristi Kirkeide Boutiette
Social Content Strategist	Katie DeSimone
Social Content Strategist	Tracy Sarli
Social Content Strategist	Fabiana Brown
Artista digital	Zach Puetzer
Fotógrafo	Dewey Nicks
Agency marketing/ PR	Ketchum New York
Social Media Manager	Katie Souther
Productor ejecutivo	Dan Corken
Productor ejecutivo	Morgan Burrows