American Egg Board - "Side of Kevin"

Grey New York

Grey New York New York, Estados Unidos

13581

Marca: American Egg Board
País: Estados Unidos

Anunciante: American Egg Board

Título	Side of Kevin
Agencia	Grey New York
Campaña	Incredible Edible Egg
Anunciante	American Egg Board
Marca	American Egg Board
Fecha de primera difusión/publicación	2015 / 3
Sector Empresarial	Huevos
Lema	Wake Up to Eggs with Kevin Bacon
Sinopsis	Nobody knows eggs better than bacon, which is why America’s egg farmers are teaming up with the most famous bacon of all, Kevin Bacon. The new marketing campaign, slated to launch March 13, is an integrated promotional effort that will bring attention to the many nutritional benefits of the Incredible Edible Egg, just in time for Easter. “With a last name like Bacon, I’m the obvious choice, and I’m excited to be a part of the new Incredible Edible Egg campaign,” said Kevin Bacon. “I like the creativity behind the idea, and I’ve always been a big fan of eggs. They’re a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them.”
Filosofía	The actor will be featured in a variety of online video, print, digital and social media ads throughout the next year. Grey New York is the American Egg Board’s creative agency, Starcom handles media planning and buying, and Edelman oversees PR and social. “Kevin Bacon brings real star power to the world of eggs and we think consumers are going to love this clever new version of bacon and eggs,” said Kevin Burkum, American Egg Board’s senior vice president of marketing. “And, there’s no better time to talk about eggs with consumption at its highest level in three decades and Easter right around the corner.” The USDA reports that per-capita egg consumption grew to 260 in 2014, increasing by more than a dozen eggs per person in the last five years. Many factors are fueling the spike in egg consumption, including growing interest in protein, health professionals viewing eggs more positively, and the affordability of eggs compared to other breakfast foods. “Clearly, eggs are on a roll. We hope to build on this positive momentum with everyone’s favorite bacon, Kevin Bacon,” said Burkum.
Medio	Televisión
Duración	118 seconds
Responsable de la creación	Tor Myhren
Responsable de la creación	Andreas Dahlqvist (New York)
Director ejecutivo de creación	Ari Halper
Director ejecutivo de creación	Steve Krauss
Director creativo	Brad Mancuso
Director creativo	Susan LaScala Wood
Director artístico	Jay Hunt
Director artístico	Pete Gosselin
Director artístico	Matt DeCoste
Responsable de conceptos / redactor	Jay Hunt
Responsable de conceptos / redactor	Pete Gosselin
Productor de la agencia	Perry Kornblum
Production Company (location)	Moxie Pictures (LA)
Realizador	Martin Granger
Director de fotografía	Alar Kivilo
Montador	Alex Cohan
Montaje	Vision Post
Music/Sound Design	Matt Baker
Music/Sound Design	Vision Post
Principal Talent	Jeff Wiens
Principal Talent	Geneva Carr
Principal Talent	Kevin Bacon