| Título | Sequeira in it's rightful place |
| Brief | To save a piece of Portuguese art from being sold to the highest bidder, the National Museum of Antique Art in Lisbon launched a call to a action. A dedicated website digitized the masterpiece, breaking it into 10 million pixels, each up for grabs for a mere 6 cents. Celebrities, politicians and art lovers became sponsors of their own pixels. The movement began on social media but soon, people on the street were talking about art. The campaign exceeded the €600,000 goal by 25 per cent and Sequeria is in its rightful place. Today and always. |
| Agencia |
Fuel
|
| Campaña |
Sequeira in it's rightful place
|
| Anunciante |
MUSEU NACIONAL DE ARTE ANTIGA
|
| Marca |
Crowdfunding
|
| Posted | Noviembre 2017 |
| Sinopsis | The painting "The Adoration of the Magi", a Portuguese masterpiece in the hands of a private collector was at risk of being sold in an auction and taken abroad. How to raise the money (600.000€) to buy the painting and keep it in Portugal? |
| Medio |
Interactivo
|
| Director creativo |
PEDRO BEXIGA
|
| Director creativo |
Marcelo Loureço
|
| Responsable de conceptos / redactor |
Richard Warrell
|
| Productor de la agencia |
Pedro Silva
|