Basic-Fit - "Billboard work-out"

XXS Amsterdam

XXS Amsterdam Schiphol, Países Bajos

Premios

3256

Marca: Basic-Fit
País: Países Bajos

Anunciante: Basic-Fit

Título	Billboard work-out
Brief	Sometimes the best ideas are the most simple. Take this one. No, really, take it! Basic-Fit turned its "Get fit for summer" campaign into a workout. Movable billboards equipped with handles were placed in six of the busiest city centres in Belgium and the Netherlands. Everyone was invited to grab a handle and work their way out to the nearest Basic-Fit gym, where they could claim a free membership. The first journeys were recorded for an online video announcing where the billboards would pop up next.
Agencia	XXS Amsterdam
Campaña	Get fit for summer
Anunciante	Basic-Fit
Marca	Basic-Fit
Fecha de primera difusión/publicación	2018 / 5
Sector Empresarial	Clubs deportivos y de salud, gimnasios, balnearios, centros de dietética
Sinopsis	Billboard becomes work-out in Basic-Fit’s Get fit for summer activation. In this campaign, made by XXS Amsterdam, the gym lets millennials work-out together to get fit for summer Basic-Fit Benelux launches their Get fit for summer campaign with an outdoor activation that gets friend groups to work-out together. The squad who carries the billboard to the nearest Basic-Fit gym the first, gets a free 1 year membership. These special Get fit for summer billboards are equipped with sport handles and give the billboard its extra work-out feature. The billboards are spread throughout The Netherlands and Belgium in the following weeks. The campaign is a follow-up of the previously aired #squadgoals campaign. The campaign followed a group of friends who motivate each other to hit the gym through a Whatsapp conversation. (https://vimeo.com/254869117) With this outdoor activation the target is activated to hit the gym in real life. The moment they see the billboard, their work-out begins. The promo film shows how four people carry the billboard to a nearest Basic-Fit gym. The carrying itself is the exercise. They walk with the campaign message over busy terraces, city centres and even cross bridges with the billboard. The billboards are placed across the Netherlands and Belgium. Basic-Fit calls out to watch their social channels for the reveal of the next billboard locations. For those who can’t make it to one of the billboards, there is an online Get fit for summer game. Online players have to carry the billboard as far as possible for a chance to win the 1 year membership at getfitforsummer.eu.
Medio	Exterior
Duración	47 seconds
Mercado	Bélgica
Más información	www.getfitforsummer.eu
Director creativo	John De Vries
Director creativo	Rene Verbong
Responsable de conceptos / redactor	Anne-Maro Huberts
Director artístico	PAUL VAN UDEN
Strategy Director	Michael van den Brande
Responsable de cuentas de agencia	Max de Vries
Responsable de cuentas de agencia	Marthe Driest
Director de publicidad	Erica Hahn
Productora	Made for Digital
Productor de la productora	Robbert Boom
Diseñador gráfico	Robbert-Jan Hoesman
Video Editor	Pieter Bokhorst
Motion Graphic	Jeroen Feenstra