| Título | 1 |
| Agencia | VML Brazil |
| Campaña | Smile |
| Anunciante | Colgate-Palmolive Company |
| Marca | Dental Floss |
| Fecha de primera difusión/publicación | 2012 / 4 |
| Sector Empresarial | Salud, higiene y productos farmacéuticos |
| Sinopsis | To promote the Colgate dental floss, Y&R São Paulo has created a campaign with people smiles featured in larger size than their own face, highlighting the dirt between their teeth. The idea of the ad is to show that when you have dirt in your teeth, that's what really draws people's attention. |
| Medio | Cartel |
| Responsable de la creación | Ruy Branquinho |
| Director artístico | Guilherme Racz |
| Responsable de conceptos / redactor | Lucas Casão |
| Comprador de arte | Monica Beretta |
| Fotógrafo | Lucio Cunha |
| Print Producer | Flavio Zamboni |
| Director medios comunicación | Gustavo Gaion |
| Director medios comunicación | Fabíola Sidorenko |
| Supervisor de clientes | Adriana Leite |
| Supervisor de clientes | Tamara Kulb |
| Planificador de cuentas | Fernanda Flandoli |
| Planificador de cuentas | Eliana Yamaguchi |
| Planificador de cuentas | Adriano Eliezer |
| Director de cuentas | Valéria Ordonhez |
| Director de cuentas | Claudia Menezes |
| Director de cuentas | Felipe Wanderley |
| Print Producer | Elaine Carvalho |
| Director creativo | Ruy Branquinho |
| Director creativo | Flavio Casarotti |
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