Título | I Love Jeff Gordon |
Agencia | Wieden + Kennedy |
Campaña | NASCAR '08 - EA Sports |
Anunciante | Electronic Arts Inc. |
Marca | EA Sports |
Posted | Julio 2007 |
Producto | NASCAR '08 |
Sector Empresarial | Consolas de videojuegos |
Lema | How Does It Feel? |
Sinopsis | Focusing on the love / hate relationship that many NASCAR fans have with Jeff Gordon, this spot sheds light on one video game racing fans reasons for disliking him the bumps, the drafts, and how he can never retake the lead one Gordon grabs a hold of it. |
Problema | To create excitement around the launch of NASCAR 08 and reach both hardcore NASCAR fans looking for another venue to experience the thrill of the track, as well as Racing gamers who love the excitement of a good racing game. |
Medio | Televisión |
Duración | |
Empresa de creación sonora | Joint Editorial House |
Director creativo | Jose Cabaco |
Director creativo | Tim Wolf |
Responsable de conceptos / redactor | Matt Murphy |
Director artístico | Matt Murphy |
Director artístico | Sean Donnell |
Director de cuentas | Steve Barry |
Director de cuentas | Victoria Krueger |
Productor de la agencia | Endy Hedman |
Director ejecutivo de creación | Jelly Helm |
Director ejecutivo de creación | Steve Luker |
Productor ejecutivo agencia | Ben Grylewicz |
Productora | Form |