| Título | Why We're Here |
| Agencia | Wieden + Kennedy |
| Campaña | Madden NFL '08 - EA Sports |
| Anunciante | Electronic Arts Inc. |
| Marca | EA Sports |
| Posted | Agosto 2007 |
| Producto | Madden NFL '08 |
| Sector Empresarial | Consolas de videojuegos |
| Lema | It's in the game. |
| Sinopsis | This new spot serves as the anthem for the whole Madden 08 campaign. A montage of footage shows everyday fans playing Madden across home and office; grown men and children alike getting fired up by its game play, and the camaraderie born out of hours playing Madden with your friends. All this imagery reinforces the voice of Madden fans speaking directly to fellow Madden fans, as well as inviting new fans to join in on the excitement surrounding the upcoming release of the game. |
| Problema | To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08. |
| Medio | Televisión y Cine |
| Duración | |
| Mercado | Estados Unidos |
| Postproducción | Joint Editorial House |
| Audio Post Production | Joint Editorial House |
| Director creativo | Jose Cabaco |
| Director creativo | Tim Wolf |
| Responsable de conceptos / redactor | Will Ulbricht |
| Director artístico | Lee Jennings |
| Director de cuentas | Steve Barry |
| Director de cuentas | Victoria Krueger |
| Productor | Corey Bartha |
| Director ejecutivo de creación | Jelly Helm |
| Director ejecutivo de creación | Steve Luker |
| Productor ejecutivo agencia | Ben Grylewicz |
| Productora | RadicalMedia |
| Realizador | Greg Kohs |
| Montador | Matt Hilber |
| Director de fotografía | Chris Hornbecker |
| Producción musical | Pump Audio, Inc. |
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