| Título | Iceberg Deer |
| Agencia |
Leo Burnett Group Manila
|
| Campaña |
Melting Ice Caps
|
| Anunciante |
WWF
|
| Marca |
WWF
|
| Posted | Noviembre 2016 |
| Sector Empresarial | Medio ambiente y ecología
|
| Sinopsis | To show how melting ice directly affected local wildlife, the “icebergs” in the posters actually formed noses, beaks, and nostrils of animals struggling to stay above water. |
| Problema | The Philippines is roughly 5,700 kilometers away from the Arctic Circle. The problem of melting ice caps is not really a cause for alarm for tropical countries like the Philippines who see no immediate threat. However, studies have revealed that sea levels in the Philippines have risen by an average of 14.7 millimeters per year. As a result, valuable land mass are slowly dissapearing. Land that animals and creatures depend on for food and habitat. The aim of the campaign is to bring awareness of the repercussions of melting ice caps. That even though this is happening thousands of kilometers away, its devastating effects have now reached Philippine shores. |
| Medio |
Exterior
|
| Director creativo |
Dingdong Baes
|
| Director creativo |
Noel San Juan
|
| Responsable de conceptos / redactor |
Raoul Panes
|
| Responsable de conceptos / redactor |
Noel San Juan
|
| Director artístico |
Dingdong Baes
|
| Director artístico |
Sid Luzentales
|
| Productor de la agencia |
Marissa Abayari
|
| Illustrator |
Dingdong Baes
|
| Director de proyectos |
Aileen Nunag
|
