Título | You Vs Unconditional Love |
Agencia | BBH |
Campaña | You Vs Unconditional Love |
Anunciante | Barclaycard |
Marca | Barclays |
Fecha de primera difusión/publicación | 2013 / 1 |
Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
Sinopsis | The film examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests. |
Filosofía | On Saturday 12th January, Barclays will launch a TV advert to promote its innovative ‘Family Springboard’ mortgage. This new product allows parents to put their savings towards their loved ones mortgage and get their money back, with interest, after 3 years. The humorous new campaign signals a more emotive approach for the brand. Voiced by Jim Broadbent, it demonstrates how Barclays is listening to its customers, recognises their financial dilemmas and has the products, tools & services to help resolve them. They call this You-Shaped Banking. |
Medio | Televisión |
Duración | |
Empresa de creación sonora | Factory Studios |
Director creativo | David Kolbusz |
Director creativo | Dominic Goldman |
Director ejecutivo de creación | Nick Gill |
Productor de la productora | Ruben Mercadal |
MÍDIA | Neil Small |
Photography production | Debra Ladd |
Director de cuentas | George Scotland |
Productora | Smuggler |
Realizador | Guy Shelmerdine |
Productor ejecutivo | Fergus Brown |
Productor de la productora | Gustav Geldenhuys |
Director de fotografía | Martin Ruhe |
Postproducción | The Mill NY |
Diseño imagen | Passion Pictures |