Chief Creative Officer
at
Happiness Brussels, an FCB Alliance, Bruxelles
Antwerp, Bélgica
| Título | Placeb’eau |
| Agencia | Happiness Brussels, an FCB Alliance |
| Campaña | Placeb’eau |
| Anunciante | Spadel |
| Marca | Spa |
| Fecha de primera difusión/publicación | 2023 / 1 |
| Sector Empresarial | Aguas minerales y con gas |
| Filosofía | Here are two statistically proven facts about Belgians: 2 out of 3 Belgians do not drink enough water. On the other hand, these same Belgians are world champions when it comes to popping all kinds of pills to improve their health. Newpharma even registered an increase of more than 40% in the purchase of vitamins and food supplements since 2020. So, capitalizing on this trend, how do you get more Belgians to drink more water? Right, there's a pill for that! SPA® introduces Placeb'eau. A new pill, with many health benefits. Including these: aiding digestion, maintaining normal bodily functions, maintaining normal cognitive functions, improving energy levels, regulating body temperature, promoting liver function, and many more. So, what's in this pill? Absolutely nothing. Just take it 8 times a day, with a glass of pure water. Because obviously, it’s not about the pill, but about the glass of water you’re having with it. Placeb'eau is SPA®'s cheeky way of reminding and encouraging all Belgians to drink more water, and in doing so, to take better care of their health. The pills are available for free in pharmacies and bio shops across Belgium, via family doctors and on the SPA® website. An act of pure generosity by Belgiums most iconic waterbrand. The campaign played out across many different channels. |
| Medio | Integrated Media/360 Activation |
| Duración | |
| Director de publicidad | Mélanie Decelle |
| Director de publicidad | Séverine Du Champs |
| Director de publicidad | Zocha Mikolajczyk |
| Director de publicidad | Marianne Van Lathem |
| Director de publicidad | Tamara Daumerie |
| Executive Creative Management | Karen Corrigan |
| Responsable de la creación | Geoffrey Hantson |
| Director ejecutivo de creación | Philippe Fass |
| Creative Content Director | Jil Dockx |
| Creative Content Director | Lode Vochten |
| Strategic Director | Isabelle Koelman |
| Connectivity Planner | Marine Vandenplas |
| Responsable de conceptos | Isabel Snellen |
| Responsable de conceptos | Frederik Clarysse |
| Content | Brent Roofthooft |
| Responsable de conceptos / redactor | Stéphane Opdenbosch |
| Responsable de conceptos / redactor | Dee Verwaertermeulen |
| Responsable de conceptos / redactor | Elmer Tazartez |
| Business Director | Kris Van Den Brandt |
| Account Management | Stef Cuypers |
| Account Management | Emmanuelle Hoet |
| Account Management | Yente Janssen |
| Director artístico | Iliana Couvez |
| Head of Design | Dries Lauwers |
| Diseñador gráfico | Lore Snauwaert |
| Diseñador gráfico | Karel Chanterie |
| Diseñador gráfico | Jonathan Kalifat |
| DTP | Loïc Lenoble |
| Responsable de la producción | Bart Vande Maele |
| Responsable de la producción | Arthur De Wachter |
| Head of Motion | Remke Faber |
| Motion Designer | Simon Schuurman |
| Motion Designer | Bart Callaerts |
| Director de fotografía | Thomas Ost |
| Realizador | Simon Schuurman |
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