| Título | Roller |
| Agencia | Republica Havas |
| Campaña | Misused Objects |
| Anunciante | Amigos for Kids |
| Marca | Amigos for Kids |
| Fecha de primera difusión/publicación | 2023 / 4 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Sinopsis | On National Child Abuse Prevention Month in the United States, Amigos For Kids together with Republica Havas present “Misused Objects,” their new ad campaign. Since 1991, Amigos for Kids' mission has been to prevent child abuse and neglect by valuing children, strengthening families, and educating communities. |
| Filosofía | Child abuse and neglect are still largely considered a problem confined to poor families in low-income neighbourhoods. However, it can happen in any family regardless of socioeconomic status. That is what this campaign is meant to highlight. |
| Problema | Every day, five children die in the United States who are victims of abuse. Child abuse occurs in all social classes regardless of the religion, origin or age of the adults involved. This campaign shows Amigos For Kids’ commitment to the fight so that this happens less and less and also to clearly exemplify how those objects that are used to perpetrate abuse should only be used for the purpose for which they were created. |
| Medio | Prensa y publicaciones |
| Responsable de la creación | Tony Waissmann |
| Founder & CEO | Jorge Plasencia |
| Director de publicidad | Karina Pavone |
| Co-Founder / President | Luis Casamayor |
| General Manager | Anthony Bianco |
| Chief Strategy Officer | Catarina Goncalves |
| Director creativo | Melissa Smock |
| Director creativo | Ali Armas |
| Director de cuentas | ANNA DEL RIO CHONG |
| Productor | Roberto Escandon |
| GENERAL PRODUCER | Gustavo Fernández |
| Media Supervisor | Mariela Esclusa |
| Fotógrafo | Claudio Napolitano |
| Productor ejecutivo | Betsabeth Basañez |
| RETOUCH AND COLOR PRODUCTION COMPANY | Taylor James |
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