| Título | Countdown |
| Agencia | Wieden + Kennedy |
| Campaña | Madden NFL '08 - EA Sports |
| Anunciante | Electronic Arts Inc. |
| Marca | EA Sports |
| Posted | Agosto 2007 |
| Producto | Madden NFL '08 |
| Sector Empresarial | Consolas de videojuegos |
| Lema | It's in the game. |
| Sinopsis | This spot portrays the anticipation of Madden and the need for the competition and camaraderie that football brings to everyone. Through a montage of shots featuring a proud Madden fan showing off his entire game collection, portraits of XBOX Live gamer tag jerseys, and guys tossing around a football during lunch break on a loading dock, among other things, we get a sense for how eager football fans are for August 14, the day Madden 08 appears in stores. |
| Problema | To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08. |
| Medio | Televisión |
| Duración | |
| Empresa de creación sonora | Joint Editorial House |
| Postproducción | Joint Editorial House |
| Audio Post Production | Joint Editorial House |
| Director creativo | Jose Cabaco |
| Director creativo | Tim Wolf |
| Responsable de conceptos / redactor | Will Ulbricht |
| Director artístico | Lee Jennings |
| Director de cuentas | Steve Barry |
| Director de cuentas | Victoria Krueger |
| Productor | Corey Bartha |
| Director ejecutivo de creación | Jelly Helm |
| Director ejecutivo de creación | Steve Luker |
| Productor ejecutivo agencia | Ben Grylewicz |
| Productora | RadicalMedia |
| Producción musical | Pump Audio, Inc. |
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