ICM - "#ShakeParkinsonsOff"

Publicis Conseil

Publicis Conseil Paris, Francia

Premios

5950

This ad is part of the ACT Responsible Collection

Marca: ICM
País: Francia

Anunciante: ICM (Institut du cerveau et de la Moelle épinière)

Título	#ShakeParkinsonsOff
Brief	ICM set out to raise money to fund research that can defeat Parkinson’s disease with an immersive film experience to give viewers a glimpse into life with the disease. As we follow the main character through key moments of his life, we see his hands tremble with emotion ౼ when he’s bullied, when he becomes a father. With a simple YouTube API hack, the smartphone’s vibrating alert synchronizes with these moments, briefly shaking viewers’ hands. But when he begins to tremble later in life with Parkinson’s, the vibration continues for the remainder of the film. The only way to stop the shaking is to donate.
Agencia	Publicis Conseil
Campaña	#ShakeParkinsonsOff
Anunciante	ICM (Institut du cerveau et de la Moelle épinière)
Marca	ICM
Posted	Noviembre 2018
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	Parkinson is a disease that affects 160,000 people in France. About 8,000 new cases are reported each year.
Medio	Mobile Advertising
Global Chief Creative Officer	Bruno Bertelli
Director ejecutivo de creación	Elie Trotignon
Digital Creative Director	Pierre Coulier
Responsable de conceptos / redactor	Delphine Bojago
Responsable de conceptos / redactor	Olivier Gamblin
Director artístico	Delphine Bojago
Director artístico	Olivier Gamblin
Responsable de cuentas de agencia	Gaëlle Morvan
Responsable de cuentas de agencia	Laurent Enet
Creative technologist	Julien Mahé
Creative technologist	Kirgan Somville
Planificador estratégico	Etienne Averseng
Process Manager	Patricia Denis‐Du‐Péage
Productor de la agencia	Florent Villiers
Realizador	James Lees
Productora	La\Pac
Director de fotografía	Jackson Hunt
Productor de la productora	Jérôme Denis
Post-production Producer	Betty Bertrand
Responsable de la producción	Eric Lipchitz