| Título | Prostate Cancer |
| Agencia | TBWA\Manchester |
| Campaña | The Other Prostate Check |
| Anunciante | Prost8 |
| Marca | Prost8 |
| Fecha de primera difusión/publicación | 2024 / 3 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Sinopsis | 12,000 people every year in the UK die from a treatable illness. Prostate Cancer. One of the main reasons is that men often avoid the test, thinking it involves a finger up their backside. But it doesn’t anymore. There’s an alternative – a simple blood test taken from the arm. Because knowing this can be the difference between life and death, Prost8 wanted to make as many men aware as possible. So, for Prostate Cancer Awareness Month, we showed the misconception in a visual way, encouraging men to see prostate tests differently. |
| Medio | Exterior |
| Director artístico | Tom Holmes |
| Responsable de conceptos / redactor | Glenn Scholefield |
| Director ejecutivo de creación | Gary Fawcett |
| Director ejecutivo de creación | Lisa Nichols |
| Fotógrafo | Taylor Ortega |
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