Pablo Buffagni
Responsable de conceptos / redactor at Conill
El Segundo, Estados Unidos
TítuloBedside Table
Agencia
Campaña Miami Short Film Festival
Anunciante Miami Short Film Festival
Marca Miami Short Film Festival
Fecha de primera difusión/publicación 2011 / 11
Sector Empresarial Ferias, eventos y festivales
Sinopsis The challenge for a short film festival is to attract people who are not interested in this particular short format. The solution we offered to our client was to show the audience how a short situation could be better than a long one.The target we were trying to reach was young adults with a curiosity for arts and culture. They live in Miami because they like a city that offers them lots of fun and party. So the idea we came up with was to show them that in Miami their life is closer to a short film than it is to a feature. The situation in the execution is edgy and simple, and has a strong end, just like a short film. This piece was part of a campaign that also included two suitable to air TV spots.
Medio Televisión
Realizador
Realizador
Director artístico
Director artístico
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director creativo adjunto
Director creativo
Responsable de la creación

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