| Título | Rugby |
| Agencia | Clemenger BBDO |
| Campaña | Binge Drinking - Alcohol Advisory Council of New Zealand |
| Anunciante | Alcohol Advisory Council of New Zealand |
| Marca | Alcohol Advisory Council of New Zealand |
| Posted | May 2007 |
| Producto | Anti Binge Drinking |
| Sector Empresarial | Concienciación social sobre drogas / alcohol / tabaco |
| Lema | It's not the drinking. It's how we're drinking. |
| Sinopsis | The campaign demonstrates the misery caused when alcohol takes over. It is sympathetic and non judgemental. A diverse range of problem drinkers have one thing in common - pain. |
| Filosofía | Help is just a call away. The Alcohol Drug Helpline understand the pain of alcohol misuse. |
| Problema | Get problem drinkers who feel trapped in a world ravaged by their drinking, to take the first step to getting their life under control. |
| Resultado | Double the number of calls to the helpline. |
| Medio | Prensa y publicaciones |
| Director artístico | Brigid Alkema |
| Responsable de conceptos / redactor | Brigid Alkema |
| Director ejecutivo de creación | Philip Andrew |
| Director de cuentas | Shelley Dalton |
| Diseñador gráfico | Geoff Francis |
| Director creativo | Mark Harricks |
| Fotógrafo | Jono Rotman |
| Director artístico | Paul Young |
| Responsable de conceptos / redactor | Paul Young |
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- MARCA:
- Alcohol Advisory Council of New Zealand
- AGENCIA:
- Clemenger BBDO
Office
- MARCA:
- Alcohol Advisory Council of New Zealand
- AGENCIA:
- Clemenger BBDO
Kitchen
- MARCA:
- Alcohol Advisory Council of New Zealand
- AGENCIA:
- Clemenger BBDO