The Salvation Army - "Mother & Daughter"

Ambrose Carr Linton Carroll Inc. Toronto, Canadá

5698

Título	Mother & Daughter
Agencia	Ambrose Carr Linton Carroll Inc.
Campaña	We see what most don't - The Salvation Army
Anunciante	The Salvation Army
Marca	The Salvation Army
Posted	May 2007
Producto	Christmas donations
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Lema	We see what most don't
Filosofía	"We see what most don't" is a campaign based on a very simple insight that we tend to walk right past the homeless and disadvantaged as if they weren't really there. It also illustrates the very people that The Salvation Army directly helps with your donations.
Problema	How to encourage Canadians to give more than ever to The Salvation Army.
Resultado	This campaign was one of the most successful campaigns ever for The Salvation Army and donations were up significantly over the previous year.
Medio	Prensa y publicaciones
Mercado	Canadá
Director artístico	Howard Beauchamp
Responsable de conceptos / redactor	Steve Conover
Fotógrafo	Hasnain Dattu
Director de cuentas	Jackie Galvin
Director de fotografía	Jason George
Música	Paul Gillespie
Realizador	Christina Hodnet
Actor /Celebridad	Layah Jane
Director creativo	Tony Miller
Productor de la agencia	Marc Siversky