White Claw Vodka + Soda / White Claw Premium Vodka - "Smooove Wave"

VCCP US

VCCP US New York, Estados Unidos

5691

Marca: White Claw Vodka + Soda / White Claw Premium Vodka
País: Estados Unidos

Anunciante: White Claw Hard Seltzer

Título	Smooove Wave
Agencia	VCCP US
Campaña	Smooove Thoughts
Anunciante	White Claw Hard Seltzer
Marca	White Claw Vodka + Soda / White Claw Premium Vodka
Fecha de primera difusión/publicación	2023 / 4
Sector Empresarial	Whisky, ginebra, vodka?
Sinopsis	JB shares his thoughts on White Claw Premium Vodka’s first-of-its kind filtration process using the pressure equal to three 30-foot waves. He can hardly believe that this is really how you create a vodka this smooove so he uses a scissor lift to demonstrate the unbelievable height of these waves.
Filosofía	After taking the world by storm with its number one-selling seltzer, White Claw is diving into the vodka category with its new White Claw Premium Vodka and White Claw Vodka + Soda. Introduced earlier this month, White Claw Premium Vodka is the world’s first Triple Wave Filtered™ vodka, a first-of-its kind filtration process that uses tremendous pressure, equal to three 30-foot waves, to create a vodka with distinct taste, aroma, and smoothness. Because White Claw created a way to make smoother vodka, it had to invent a new way to talk about it – it’s smoother than smooth, it’s the “smooovest.” Today, the brand is also announcing the king of smooth, JB Smoove as its new “Smooove Amabassador.” In a new 360-campaign, also launching today, JB Smoove is sharing his “Smooove Thoughts” on White Claw Premium Vodka. In his signature style, JB is smoooveness personified as he explains how a change in law and a secret process enabled White Claw to create the World’s Smooovest Vodka. The integrated marketing campaign highlights the new White Claw Premium Vodka and Vodka + Soda and features: · Four digital spots (OLV), · Out of home advertising in New York, Chicago and Los Angeles, · POS · Public relations and influencer support · Social content o Fans are invited to celebrate the launch of the new premium vodka by sharing the #smooovest things in their world on Instagram
Medio	Interactivo
Duración	15 seconds
VFX Company	The Mill New York
Account Management	Philip Higham
Account Management	Nick Hodkinson
Account Management	Jordan Wood
Account Management	Noelle Mulholland
Account Management	Allegra Dowding
Miembro del equipo creativo	Darren Bailes
Miembro del equipo creativo	Brian Caruso
Miembro del equipo creativo	Marthon Pucci
Strategy Team	Jonny Shaw
Strategy Team	Alex Scott-Malden
Producción	Edmund Thorn
Producción	Slavica Delevic
Realizador	Natalie Prisco
Productora	Community Films
Sound Design and Mix	Heard City
Montador	Aaron Langley
Montaje	Cosmo Street
Actor /Celebridad	JB Smoove