| Título | Subaru Crosstrek Wilderness |
| Agencia | Zulu Alpha Kilo |
| Campaña | Subaru Crosstrek: The True Urban Legend. |
| Anunciante | Subaru Corporation |
| Marca | Subaru |
| Fecha de primera difusión/publicación | 2024 / 3 |
| Sector Empresarial | Automóviles |
| Sinopsis | A mysterious stranger in a tuxedo stands before a crowd of awestruck onlookers. With patter worthy of P.T. Barnum, he presents a ferocious beast secured to the stage by chains: the all-new 2024 Crosstrek Wilderness. That’s the scene that opens the new advertising campaign for Subaru Canada’s Crosstrek Wilderness, launched March 18. This is the first model year Crosstrek has been offered with the Wilderness trim, which adds even more ruggedness, capability, and utility to Subaru’s bestselling model in Canada. The Wilderness campaign extends last year’s “True Urban Legend” campaign for the Crosstrek main lineup model, which has helped drive Crosstrek to record-breaking monthly sales and won gold at last year’s CMA Awards. It continues Subaru’s successful “Welcome to Uncommon” brand platform. Subaru created the campaign in partnership with its agency of record, Zulu Alpha Kilo. The campaign was a collaborative creative effort between the Toronto office, led by CCO Brian Murray, and the Vancouver office, led by ECD Dean Lee. OMD provided media support and Rinaldi provided French-language adaptation. |
| Medio | Televisión |
| Duración | |
| Agency | Zulu Alpha Kilo |
| VFX Company | Alter Ego |
| Creative Chairman | Zak Mroueh |
| Responsable de la creación | Brian Murray |
| Responsable de la creación | Jenny Glover |
| Director ejecutivo de creación | Dean Lee |
| Director artístico | Ryan Dzur. |
| Director artístico | Tanios Nims |
| Responsable de conceptos / redactor | Sam Cote |
| Director de publicidad | Cynthia Bouris |
| Director de publicidad | Gary Sappleton |
| Responsable de cuentas de agencia | Corina Wilkes |
| Responsable de cuentas de agencia | Hayley Blackmore |
| Strategy Director | Heather Segal |
| Strategy Director | Cameron Fleming |
| Media Agency | OMD Dublin |
| Media Team | Michelle Jairam |
| Media Team | Natasha Cappelli |
| Productor de la agencia | Revital Grunberg |
| Productora | someplace nice |
| Realizador | Hans Emanuel |
| Productor ejecutivo | Chilo Fletcher |
| Productor ejecutivo | Estelle Weir |
| Productor delegado | Kyle Hollett |
| Director de fotografía | Byron Kopman |
| Postproducción | Zulubot |
| Montador | Max Lawlor |
| Post production director | Lena Hamady |
| VFX Assistant | Jake Hussey |
| Colorista | Wade Odlum |
| Productor ejecutivo | Hilda Pereira |
| Postproducción | Spencer Butt |
| Sonido | Twins Music House |
| Sonido | Eggplant Music + Sound |
| Director creativo | Adam Damelin |
| Empresa de creación sonora | Peter Pacey |
| Productor ejecutivo | Nicola Treadgold |
| Managing Director | Leslie Uy |
| VFX Lead | Darren Achim |
| Colorista | Sam Omand |
| Engineering | Benjamin Spiller |
| Productor | Nicole Nadeau |
Más creaciones
VER TODOPizza Pizza Pre-Rolls (Print)
- MARCA:
- Pizza Pizza
- AGENCIA:
- Zulu Alpha Kilo
Pizza Pizza HotBox
- MARCA:
- Pizza Pizza
- AGENCIA:
- Zulu Alpha Kilo
Pizza Pizza Pre-Rolls
- MARCA:
- Pizza Pizza
- AGENCIA:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH (6)
- MARCA:
- Campbell Company of Canada
- AGENCIA:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH (5)
- MARCA:
- Campbell Company of Canada
- AGENCIA:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH (4)
- MARCA:
- Campbell Company of Canada
- AGENCIA:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH (3)
- MARCA:
- Campbell Company of Canada
- AGENCIA:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH (2)
- MARCA:
- Campbell Company of Canada
- AGENCIA:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH
- MARCA:
- Campbell Company of Canada
- AGENCIA:
- Zulu Alpha Kilo