| Título | You Need To Hear This |
| Agencia | Ogilvy UK |
| Campaña | You Need To Hear This |
| Anunciante | Philips |
| Marca | Philips Headphones |
| Fecha de primera difusión/publicación | 2013 / 9 |
| Sector Empresarial | Electrónica doméstica y audiovisual |
| Sinopsis | Philips’ ‘You Need To Hear This’ campaign unveils a remixable Music Video Game that’s unlike anything you’ve heard before. It’s part music video and part video game. Every choice made in the game affects the music, allowing each user to create a personalized music video with their very own version of the track that can be shared through a social media powered leaderboard.Based on Swiss Lips’ latest single ‘Carolyn,’ users play the game as Sam (Swiss Lips’ lead singer) in an epic sonic adventure, battling the evil Flame Gang to win the affections of his true love Carolyn. The experience combines all the retro 16-bit style of an old school driving game with a contemporary twist that lets players output their remixed track and accompanying video with dynamic 3D camera moves. The video (game) has 7 audio environments composed by Swiss Lips and every sound you hear was created specifically for the experience by the band and their producer. There are multiple endings to discover, and thousands of potential remixes. The videos with the most views rise to the top of the leaderboard, so a good ear for music can get you far.Video content from the game will also be used to generate the band’s official music video that’s set to launch on Vevo. |
| Medio | Interactivo |
| Duración | |
| Más información | www.YouNeedToHearThis.com/RemixCarolyn |
| Responsable de la creación | Gerry Human |
| Director creativo | Ivan Pols |
| Director creativo adjunto | Chris Joakim |
| Director creativo adjunto | Mike Donaghey |
| Responsable de conceptos / redactor | Chris Joakim |
| Director artístico | Mike Donaghey |
| Director de proyectos | Sasha Dunn |
| Director de proyectos | Jack Faber |
| Director de proyectos | Carly Harrison |
| Director de proyectos | Tim Mak |
| Director de proyectos | Louisa Lewis |
| Director de proyectos | Jack Faber |
| Director de proyectos | Carly Harrison |
| Director de proyectos | Tim Mak |
| Strategist | Mattijs Devroedt |
| Strategist | Giles Rhys Jones |
| Diseñador | Nikki Edwards |
| Diseñador | Christine Kawasaki-Chan |
| Diseñador | Jesper Ellesson |
| Diseñador | Natalie Sutton |
| Foto / Ilustración | The Kissinger Twins |
| Director artístico | The Kissinger Twins |
| Empresa de creación sonora | Richard Levy |
| Empresa de creación sonora | Ollie Taylor |
| Director multimedia | The Kissinger Twins |
| Compositor de música | Swiss Lips |
| Compositor de música | Music Producer |
| Director de publicidad | Kelly McConville |
| Director de publicidad | Frank Pynenburg |
| Montaje | Redworks |
| Montador | Mark Fowler |
| Montador | Andrea Lamb |
| Montador | Mark Pickles |
| Montaje | Vice |
| Montaje | Mark Pickles |
| Illustrator | Chris King |
| Comprador de arte | Tom Watkins |
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