Philips - "Tables You Need To Hear"

Ogilvy UK

Ogilvy UK London, Reino Unido

6930

Marca: Philips
País: Reino Unido

Anunciante: Philips

Título	Tables You Need To Hear
Agencia	Ogilvy UK
Campaña	Tables You Need To Hear
Anunciante	Philips
Marca	Philips
Fecha de primera difusión/publicación	2013
Sector Empresarial	Electrónica doméstica y audiovisual
Lema	You need to hear this table!
Filosofía	“Tables You Need To Hear” one of many unique ways to come to ultimately get young“obsessed with music” people, ages 18-24, to say to their friends “You need to hear this!” Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighborhood pub the table was made for. What’s even more cool about these personalized tables is that the music was curated specifically for each table based on trending music in that neighborhood. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away.
Medio	Branded Content
Duración	103 seconds
Illustrator	Ged Palmer
Tipógrafo	Alison Carmichael
Tipógrafo	Steve Bonner
Illustrator	Mateusz Witczak
Productora	Physical Pixels
Responsable de conceptos / redactor	Chris Joakim
Director artístico	Mike Donaghey
Other	Mattijs Devroedt
Director creativo	Gerry Human
Director creativo	Ivan Pols
Planificador de cuentas	Olivia Rzepczynski
Planificador de cuentas	AJ Coyne
Director de proyectos	Louisa Lewis
Director de proyectos	Sasha Dunn