| Título | On the Couch |
| Título (Lengua original) | Sul divano |
| Agencia | Armando Testa Group |
| Campaña | On the Couch |
| Anunciante | Heineken |
| Marca | Birra Moretti Zero |
| Posted | Junio 2007 |
| Sector Empresarial | Bebidas no-alcohólicas |
| Lema | 0% Alcohol, 100% beer |
| Sinopsis | Originally it was a viral ad for HEINEKEN ITALIA, but it was so successful on the web that we have turned it in a TV commercial too. It will be featured in international television programs, such as "The World's Funniest Commercials" in the USA, and on the BBC's "Commercial Breakdown". |
| Filosofía | Thanks to the use of non traditional media it was possible to really push the key benefit of the product (no alcohol) in a provocative way, uncommon to this sector. |
| Medio | Televisión |
| Duración | |
| Mercado | Italia |
| Responsable de conceptos / redactor | Marco Calaprice |
| Director de cuentas | Emanuele Cason |
| Other | Carlo De Amici |
| Marketing Director (Client) | Gianluca Di Tondo |
| Ejecutivo de cuentas | Daniela Gorni |
| brand manager (client) | CRISTINA GUSMINI |
| Productor de la productora | Elena Marabelli |
| Director creativo | Michele Mariani |
| group brand manager (client) | SIMONE MASE? |
| Realizador | Michele Mortara |