Título | Disco Twingo |
Agencia |
Publicis Conseil
|
Campaña |
New Twingo 99% Different - Renault
|
Anunciante |
Renault
|
Marca |
Renault Twingo
|
Posted | Junio 2007 |
Producto |
Twingo
|
Sector Empresarial | Automóviles
|
Sinopsis | Therefore, the agility test is conducted around two cones in the form of "dwarf heads", the aqua planning test shows the Manneken Pis used to water the circuit, road-adherence and resistance to difficult roads is made within a giant lego, the braking test occurs when confronted by a tribe of cowboys and indians who appear from nowhere, the obstacle avoidance test is made around two enormous threatening mallets, the safety test stages a huge boxing glove, and finally driveability and precision are proved through parking in an extremely narrow space. |
Sinopsis (Lengua original) | Le test d'agilité est donc mené autour de 2 cones |
Filosofía | The idea of the film: the new twingo is put through a tough torture-test where it will prove its town and road qualities, its dynamism and modernity. But of course, Twingo would not be Twingo if this Torture-test were not just a bit off-the-wall, preserving its Twingo spirit; hence the signature "99% serious" |
Problema | The new Twingo has been created to revolutionize the standards of the small car segment. Trendy, tonic, on the small car segment (Aygo, 107, C1) Twingo imposes a burst of seriousness and broadens its target. Twingo is aiming not only at women (already groupies) but also young men. |
Medio |
Prensa y publicaciones
|
Mercado | Europe |
Supervisor depublicidad |
Christian Barluet
|
Supervisor depublicidad |
Thierry Tutelleers
|
Supervisor depublicidad |
Aymeric de Vigan
|
Supervisor depublicidad |
Elsa Grandperrin
|
Director ejecutivo de creación |
Olivier Altmann
|
Director creativo |
Hervé Plumet
|
Responsable de cuentas de agencia |
Edouard Pacreau
|
Responsable de cuentas de agencia |
Stéphane Gaillard
|
Responsable de cuentas de agencia |
Sacha Lacroix
|
Responsable de cuentas de agencia |
Sylvie Tavares
|
International Coordination |
Jean-Paul Brunier
|
Responsable de conceptos / redactor |
Olivier Camensuli
|
Director artístico |
Frédéric Royer
|
Director artístico |
Quentin Schweidzer
|
Comprador de arte |
Annebelle Potin
|
Fotógrafo |
Markus Wendler
|