| Título | The Perfect Candidate |
| Agencia | Slack Barshinger |
| Campaña | Better Hiring Option - Careerbuilder |
| Anunciante | Careerbuilder.com |
| Marca | Careerbuilder.com |
| Posted | Julio 2007 |
| Sector Empresarial | Servicios de reclutamiento en línea |
| Lema | Experience Better |
| Sinopsis | Targeted advertisements in numerous vertical publications and websites. |
| Filosofía | Targeted ads for different business markets with click-through campaign directed to trial of CareerBuilder.com. |
| Problema | Needed to market CareerBuilder.com to employers in a wider range of industries. |
| Resultado | Outstanding increase in CareerBuilder job offers and successful targeting of hiring officers in vertical industries. |
| Medio | Prensa y publicaciones |
| Director creativo | Matt Finizio |
| Director de cuentas | Whitney Hellman |
| Director ejecutivo de creación | Ron Klingensmith |
| Director de cuentas | Gayle Novak |
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