| Título | By My Side |
| Agencia | BBDO New York |
| Campaña | By My Side |
| Anunciante | Mars Petcare |
| Marca | Pedigree |
| Fecha de primera difusión/publicación | 2016 / 4 |
| Sector Empresarial | Comida para mascotas, productos y servicios para el cuidado de animales domésticos |
| Filosofía | We don’t really have much of a comment on the work, but we are big fans of dogs. Also note that the brand doesn’t even really make an appearance until the very end. Here’s what we find kind of interesting: Lt. Lasko works in public relations. Specifically, he handles government relations for a Bethlehem, Pennsylvania firm called Sahl Communications, Inc. Not that this in any way affects his story or this particular project. Maybe it’s just that everyone, on some level, is a marketer. |
| Medio | Web Film |
| Duración | |
| Director ejecutivo de creación | Greg Ketchum |
| Director ejecutivo de creación | Tom Godici |
| Director creativo | Greg Gerstner |
| Director creativo | Banks Noel |
| Director artístico | Akos Papp |
| Responsable de conceptos / redactor | Laszlo Szloboda |
| Productor ejecutivo | Regina Iannuzzi |
| Director de producción | Katie Schad |
| Director de fotografía | Zak Mulligan |
| Montador | Seth Ricart |
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