| Título | Anthem |
| Agencia | Ogilvy Worldwide |
| Campaña | Best-Engineered - Lenovo |
| Anunciante | Lenovo |
| Marca | Lenovo |
| Posted | Julio 2007 |
| Producto | ThinkPad |
| Sector Empresarial | Ordenadores personales, organizadores personales (PDAs) y calculadoras |
| Lema | New World. New Thinking. |
| Sinopsis | A group of talented individuals joined at the hip, moving from location to location creating a wealth of imagery for spots, print ads, outdoor, website, banners and brochures. A full 360 campaign for Lenovo. Documentary filmmaker Adolfo Doring (DP) never put down his camera. Photographer Christian Weber picked up a video camera whenever he was finished shooting stills. Agency creatives filmed B roll and 8mm, took behind the scenes video and documentary stills. |
| Filosofía | This campaign is about making heroes of the people who design and create Lenovo products: the worlds best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company. |
| Problema | The new world isnt being built by movie stars or football players, pop singers or supermodels. Its being built by scientists and researchers and engineers. Theyre the people who should be celebrated. The people who are really doing something to make our lives better. |
| Medio | Televisión |
| Duración | |
| Director del grupo de creación | Tom Godici |
| Director del grupo de creación | Greg Ketchum |
| Director creativo adjunto | Jocelyn Cleary |
| Responsable de conceptos / redactor | Jocelyn Cleary |
| Director creativo adjunto | Michael Paterson |
| Director artístico | Michael Paterson |
| Responsable de conceptos / redactor | Mark Girand |
| Director artístico | Mitch Ratchik |
| Productor de la agencia | Elizabeth Lucas |
| Comprador de arte | Elizabeth Lucas |
| Productor de la agencia | Patti McConnell |
| Productor de la agencia | Melissa Mapes |
| Fotógrafo | Christian Weber |
| Director de fotografía | Adolfo Doring |
| Montador | Adam Liebowitz |
| Productora | Proof Films |
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