Responsable de cuentas de agencia
at
Goodby Silverstein & Partners
San Francisco, Estados Unidos
| Título | Bus Stop Derby |
| Agencia | Goodby Silverstein & Partners |
| Campaña | Bus Stop Derby |
| Anunciante | Alpina |
| Marca | Yahoo! |
| Posted | Marzo 2011 |
| Sector Empresarial | Páginas de internet (excluyendo ISPs) |
| Filosofía | Yahoo! asked us to help reclaim their role as the original social network. They wanted to show how technology can bring people together offline in the same way that they bring communities together online. We answered with the Yahoo! Bus Stop Derby. It transformed analogue bus stops into social gaming hubs, where commuters played other bus stops in real time. San Francisco neighbourhoods played against neighbourhoods, battling it out to win a block party with music-video sensation OK Go in their neighbourhood. |
| Medio | Kioskos Interactivos |
| Responsable de cuentas de agencia | Susan Ogren |
| Director ejecutivo de creación | Margaret Johnson |
| Director del grupo de creación | Jim Elliott |
| Director creativo | Keith Ciampa |
| Director ejecutivo de creación | Will McGuiness |
| Director artístico | Bryan Houlette |
| Director artístico | Johan Arlig |
| Director artístico | Jon Barco |
| Responsable de conceptos / redactor | Jody Horn |
| Responsable de conceptos / redactor | Niklas Lilja |
| Productora | Acne |
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