Título | Projecting Pollution |
Agencia | Conill |
Campaña | Projecting Pollution |
Anunciante | Toyota Motor Corporation |
Marca | Toyota Motor Sales |
Fecha de primera difusión/publicación | 2012 / 4 |
Producto | Prius v |
Sector Empresarial | Automóviles de tamaño medio |
Sinopsis | Los Angeles has an estimated 5,490,000 motor vehicles in circulation. This contributes to the city's air pollution. Pollution that is ignored, because it is hard to see even though it's everywhere. Then, how to make people interested in the new Toyota Prius v, which has less smog-forming emissions? |
Medio | Case Study |
Responsable de la creación | Pablo Buffagni |
Director creativo | Mario Granatur |
Responsable de conceptos / redactor | Jessica Cuevas |
Director artístico | Veronica Elizondo |
Realizador | Pascui Rivas |
Realizador | Francisco Pugliese |