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Evan Roberts
Evan Roberts
Responsable de la creación at TBWA\Sydney
Melbourne, Australia
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TítuloR Plates
Agencia
Campaña R Plates
Anunciante mycar Tyre & Auto
Marca mycar Tyre & Auto
Fecha de primera difusión/publicación 2022 / 10
Sector Empresarial Accesorios y servicios de automoción
Sinopsis The cammpaign wants to highlight the importance of supporting those recovering from road trauma, and to help Australians get back behind the wheel with more confidence. 
The R Plate aims to encourage empathy from other road users, so returning drivers will feel less pressure, giving them time and space to recover.
The R Plate QR code connects drivers with links to local and national support services, making help available at any time as well as providing access to real stories and the science behind road trauma recovery. R Plates sees mycar Tyre & Auto continue to build on its People First brand platform.
Medio Televisión
Duración
Responsable de la creación
Director ejecutivo de creación
PR Executive Creative Director
Director creativo
Senior Copywriter
Senior Art Director
Senior Art Director
Responsable de la producción
Productor digital
Senior Integrated Producer
Design Director
Senior Digital Designer
Client Partner
PR Client Partner
Business Manager
PR Films Editor
PR Films Camera Assistant
Mixer
Strategy Director
Strategy Director
PR Senior Business Director
PR Senior Business Manager
PR Consultant
Social Client Partner
Social Senior Media Manager
PR Films Director
Realizador
Productor
Productor ejecutivo
Fotógrafo
PR Agency
Productora
PR Agency
Media Agency

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