Sinopsis | Most production houses use charm and sugary bribes to get on the right side of advertising agencies. When it came to promoting their animation studio, Agile Films decided to go a different way. So they called in BMB to help come up with something a little more direct. Creative Directors Joe Fitzgerald and Kim Hutcheson created a campaign featuring a cast of animated mercenaries who issued London’s top agencies with a simple ultimatum - ‘send us scripts, or bad things will happen’. The first lot of animated assassins have targeted Mother, Lucky Generals and Ogilvy, but who knows who’s next? |