AdForum
Gareth Evans
Gareth Evans
Head of Sales and Marketing at Cogent Elliott
London, Reino Unido
Modificar
See all work
TítuloIt Lives on LIONSGATE+
Agencia
Campaña It Lives on LIONSGATE+
Anunciante Lionsgate Entertainment Corporation
Marca LIONSGATE+
Fecha de primera difusión/publicación 2022 / 9
Sector Empresarial Sitios de diversión y recreo
Sinopsis The film, conceived by Mark Shanley at adam&eveDDB, blends real life action, from typical living room sofas, with animated graphics demonstrating the adrenaline hit we get from a super suspenseful scene, the belly laughs delivered by the funniest comedy, and the heart-stopping power of intrigue.

Wonder, excitement, thrill, audacity, passion, intrigue, drama, escape, amazement – these words and more all flash before our eyes, along with glimpses of a few of the shows you can see, including The Great with Elle Fanning and Nicholas Hoult, Outlander, with Sam Heughan, Mary J. Blige in Power Book II: Ghost, and Julia Roberts in Gaslit. The film ends with the line: “It lives on LIONSGATE+.” (not all titles available in all territories).
Filosofía Today adam&eveDDB can reveal the re-launch of the on-demand global streaming platform, STARZPLAY, owned by feature film company Lionsgate Entertainment Corporation, under the new brand name LIONSGATE+.

adam&eveDDB won STARZPLAY following a competitive pitch earlier this year, to relaunch the brand across Europe and Latin America.

Breaking today, “It Lives on LIONSGATE+” is an integrated campaign, spanning film, DOOH, digital and audio, that gives audiences a taste of all there is to experience on the platform, by focusing on the visceral, physical experiences of great entertainment.

The campaign is based on the insight that viewers are changing how they pick the shows they watch, with many of us choosing content that matches our mood. adam&eveDDB brings this to life in a 60-second film showing just how much goes on in our brains and bodies when we’re gripped by a brilliant story.

The film was directed by Finn Keenan of RiffRaff films, known for his work on Nike, EA Sports and JustEat. adam&eveDDB worked with three post houses globally to give achieve different iterations of the body’s emotions. UNTOLD developed the opening shot of the brain – a crackling, lighting bolt of stimulation, rendered in the LIONSGATE+ brand’s teal colours; FUTURE DELUXE brought to life the Jeff Koons-inspired balloon stomach; and ABSOLUTE created the entrancing heart with golden flecks that pump with intensity. The intense film trailer style score was sound designed by 750mph in London.

The team at adam&eveDDB in London collaborated closely with global partners DDB Latina and adam&eveNYC, to deliver campaigns tailored to each local market.
Medio Televisión
Duración
Mercado Méjico, Estados Unidos, Brasil, Francia, Alemania, España
Montaje
Postproducción
Audio Post Production
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Head of PR
Head of Social
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Client Executive Creative Director
Client Creative Director
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director creativo
Productor
Planner
Managing Director
Business Director
Director de proyectos
Responsable de la creación
Chief Executive Officer (CEO)
Chief Strategy Officer
Head of DE& I
Social content director
Social Executive
Productora
Realizador
Productor ejecutivo
Productor
Cinematografia
Director de fotografía
Montador
Postproducción
Postproducción
Post-production Producer
Post-production Producer
Post-production Producer
Post-production Producer
Post-production Producer
VFX Creative Director
VFX Creative Director
VFX Creative Director
VFX Creative Director
VFX Creative Director
Colorista
Audio Post Production
Compositor de música
Media Agency
Productora
Business Affairs
Senior Producer
Editorial Producer
Head of Language
Translation Producer
QC Team
QC Team
QC Team
Montador
Montador
Agency
President/CEO
Strategic Planning Director
Agency
Responsable de la creación
Agency
CBO
Director de cuentas
Director creativo
Senior Copywriter
Senior Art Director
Agency
President
VP Client Service
Director de cuentas
Senior Copywriter
Senior Copywriter
OOH Creative Director
Ejecutivo de cuentas
OOH Integrated producer
Digital Associate Producer
Director de proyectos
Head of Design
Senior Graphic Designer
Diseñador
Diseñador
Activation
Activation

Personas relacionadas con esta creación

Trending

Kathrin Guethoff

Chief Creative Director
Beijing, China
Serviceplan China

Kathrin was born in Munich, Germany, and took her professional jo...

Jérôme Denis

CEO
Paris, Francia
La PAC

Stéphane Fournier

Associate Director
Paris, Francia
Mazarine

Carmine Coppola

Executive Creative Director Global CPW Group /Paris
Boulogne-Billancourt, Francia
McCann Paris, Clichy Cedex

armine graduated with a fine art degree (BFA) from the prestigiou...

Paulo Arêas

Executive Creative Director,
Dubaï, Emiratos Árabes Unidos
TBWA\RAAD

A Brazilian native, Areas has acquired a good understanding of di...

Rémi Campet

Creative
...
BETC Paris, Pantin

Creative / Copywriter based in Paris, France. I've been working...

Nicky Bullard

Group Chief Creative Officer
London, Reino Unido
MullenLowe UK

In 2016, when she joined MRM, Nicky became not just the agency’s...

Sam Hawkey

CEO
London, Reino Unido
AMV BBDO

Sam is a young and dynamic Chief Executive Officer with an integr...
VER MÁS TALENTOS

Crea tu Perfil Público and become a member of AdForum

Get Started