Título | Clear Cut |
Agencia | DDB Canada |
Campaña | Earth Day Canada |
Anunciante | Earth Day Canada |
Marca | Earth Day Canada |
Fecha de primera difusión/publicación | 2011 / 5 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Lema | What will it take to make you care about the environment? |
Filosofía | Through these ads Earth Day Canada wanted to tell people that just because they don’t always see the environmental implications of their actions, doesn’t mean they don’t exist. It urges people to care for the environment as if it directly affected their life. |
Problema | Make Canadians aware of environmental conditions they may not see everyday. |
Medio | Publicidad en periódicos |
Director creativo | Denise Rossetto |
Director creativo | Todd Mackie |
Director creativo adjunto | Paul Wallace |
Director creativo adjunto | Matt Antonello |
Director creativo adjunto | Paul Riss |
Director artístico | Rebecca May |
Responsable de conceptos / redactor | Domenique Raso |
Productor de la agencia | Rose-Ella Morrison |
Responsable de cuentas de agencia | Katie Musgrave |