Shot from the point of view of a DIGITAL IXUS camera, our photographer is about to take a photograph of his girlfriend when he gets distracted by the other things going on around him and we then see him travel to a number of world locations, in search of the best shot. By the end of the ad we have come full circle and his slightly perturbed girlfriend finally delivers a winning smile.
Filosofía
To go beyond a simple product message and into the heart of what makes photography so much fun in the first place
Problema
To bring a new, personal take on dsc photography, other than the usual feature focused ad strategy.