| Título | The Cigarette that Saved Lives |
| Agencia | FoxP2 |
| Campaña | The Cigarette that Saved Lives |
| Anunciante | DNA Project |
| Marca | DNA Project |
| Fecha de primera difusión/publicación | 2011 / 11 |
| Sector Empresarial | Seguridad pública, salud e higiene |
| Lema | DNA evidence convicts. Never disturb a crime scene |
| Sinopsis | The Cigarette That Saved Lives depicts another brutal South African murder but focuses on the evidence that’s left behind, encouraging viewers to never disturb a crime scene as DNA can convict. |
| Filosofía | A controversial commercial for DNA Project, a non-profit organisation raising crime scene awareness and fighting crime with science. |
| Medio | Televisión |
| Realizador | Bruno Bossi |
| Director ejecutivo de creación | Justin Gomes |
| Director artístico | Michael Lees-Rolfe |
| Productora | Egg Films |
| Responsable de conceptos / redactor | Gavin Williams |
| Productor | Kirsten Clarence |
| Postproducción | BlackGinger |
| Montaje | Priest Cape Town |
| Productor de la agencia | Katherine Tripp |
Más creaciones
VER TODOLondon
- MARCA:
- National Geographic Kids
- AGENCIA:
- FoxP2
Snow
- MARCA:
- National Geographic
- AGENCIA:
- FoxP2
Life beyond the logo
- MARCA:
- National Geographic Kids
- AGENCIA:
- FoxP2
#OpenEyes - PR Campaign
- MARCA:
- Ster Kinekor
- AGENCIA:
- FoxP2
#BraveEnough
- MARCA:
- Elton John Foundation
- AGENCIA:
- FoxP2
New Guy
- MARCA:
- Stimorol
- AGENCIA:
- Ogilvy South Africa