| Título | Crystal |
| Agencia | Grey United |
| Campaña | Crystal |
| Anunciante | Procter & Gamble |
| Marca | Ace Gentile |
| Fecha de primera difusión/publicación | 2008 / 2 |
| Sector Empresarial | Productos de limpieza, jabones, detergentes |
| Lema | Makes Stains Fragile. |
| Sinopsis | From a bleach, it is expected not simply to eliminate stains from laundry but to easily destroy and disintegrate them forever. This ad campaign shows Ace Gentiles effective action on dirty garments. Infact, thanks to its very strong formula, Ace Gentile color safe bleach makes every stain, even the toughest one, extremely fragile, like porcelain |
| Medio | Prensa y publicaciones |
| Mercado | Italia |
| Director ejecutivo de creación | francesco emiliani |
| Director artístico | Daniele Dagrada |
| Responsable de conceptos / redactor | Livia Cappelletti |
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