Título | WHITENING |
Agencia | Forsman & Bodenfors Göteborg |
Campaña | Tooth |
Anunciante | Apoteket Ab |
Marca | Pharmacy |
Posted | Noviembre 2015 |
Sector Empresarial | Salud, higiene y productos farmacéuticos |
Sinopsis | Apoteket is the Swedish Pharmacy. They have been our client since 2006, when there was still a monopoly market. Since 2010 Apoteket has been facing competition. Even so, over the past years the brand has gone from "strong recognition" to "exemplary recognition." (This is a ranking that only IKEA and Apoteket have managed to achieve in the well-known report carried out by Nordic Brand to measure Sweden's strongest companies and brands.) Even commercially, the "old monopoly" brand keeps delivering better results than any of its hungry competitors. |
Medio | Televisión y Cine |
Director artístico | Joakim Blondell |
Productor de la agencia | Magnus Kennhed |
Decorador | Peder Bergstrand |
Jefe de cuentas | Lina Engler |
Jefe de cuentas | Emelie Emelie |
Director de cuentas | Leif Sorte |
Responsable de cuentas de agencia | Lena Birnik |
Planificador de cuentas | Lars Friberg |
Productor digital | Helena Ward |
Productor digital | Andreas Johansson |
Productora | OMD |
Productor de la productora | Lars Nordenson |
Ejecutivo de cuentas | Therese Petterson |
Fotógrafo | Göran Hallberg |
Productor ejecutivo | Therese Engberg |
Música | Oscar Fogelström |
Montador | Peter Wendin |
Sonido | Red Pipe |
Postproducción | Chimney |