All Brands - "Every Bottle Counts"

Publicis International Oy

Publicis International Oy Helsinki, Finlandia

Premios

8867

This ad is part of the ACT Responsible Collection

Marca: All Brands
País: Finlandia

Anunciante: Coca-Cola Company

Título	Every Bottle Counts
Agencia	Publicis International Oy
Campaña	Every Bottle Counts
Anunciante	Coca-Cola Company
Marca	All Brands
Posted	Enero 2008
Producto	New Bottles
Sector Empresarial	Bebidas no-alcohólicas
Lema	Every Bottle Counts
Sinopsis	Using the new bottles as the hero of the spot, a two man Coca-Cola Bottle Orchestra was put together, to showcase the importance of every single bottle. In the story our Coca-Cola Bottle Orchestra begin playing the opening note of Supertramps hit song, Give a little Bit, in a scenic city centre street in Helsinki using each bottle to blow a different note. As a crowd quickly gathers to watch the excitement, one of our heroes accidentally knock over one of his bottle he is playing, stopping the song before he can blow the most important note. Seeing what has happened a pretty young girl hands our hero her bottle, which he then uses to blow the final note before the song swells, and the crowd which has now become large enough to fill the entire street dances and signs along with great exuberance.
Problema	In January 2008 all major bottlers in Finland, in accordance with Finnish environmental authorities, were responsible to switch from a refillable bottle to recyclable bottle. Subsequently, when Coca-Cola Finland decided to be the first company out of the gates, with an integrated marketing campaign to launch the new recyclable bottle, all parties involved knew immediately that something totally original had to be created.
Medio	Televisión
Duración	30 seconds
Mercado	Finlandia
Producción musical	Vapor Music Group
Director ejecutivo de creación	Anthony Wolch
Ejecutivo de cuentas	Heikki Veijola
Director de cuentas	Carita Valve
Música	Joey Serlin
Director artístico	Marcus Merkl
Realizador	Jalmari Helander
Productor de la productora	Hannu Kalliolahti
Postproducción	Generator Post
Productora	Woodpecker Film Oy