Título | Orchestra |
Agencia | Ogilvy UK |
Campaña | Orchestra |
Anunciante | Ford Motor Company |
Marca | Ford |
Posted | Febrero 2008 |
Producto | Focus |
Sector Empresarial | Automóviles |
Lema | The new Ford Focus. Beautifully Arranged |
Filosofía | As a metaphor for the way the car parts come together to form a stylish whole, an orchestra of musical instruments was created using only Focus parts and then played by professional musicians performing specially-commissioned music. |
Problema | Launch the restyled Ford Focus |
Medio | Televisión |
Duración | |
Mercado | Europe |
Montaje | Bikini Editorial |
Realizador | Noam Murro |
Compositor de música | Craig Ritchey |
Director de publicidad | Mark Simpson |
Responsable de conceptos / redactor | John Crozier |
Director artístico | Dom Sweeney |
Socio creativo | Greg Burke |
Planificador de cuentas | Stephen Wallace |
Productora | The Mill London |
Postproducción | The Mill London |
Montador | Avi Oron |